That’s right. Change it.
Reports have reached us at Amazing Towers that some Guerrilla Dial Changers have been fighting the good fight in shops all over Britain and changing the dial to Amazing Radio, which is just left of the BBC.
Most shops that sell DAB sets usually have one set up playing in store – next time you’re in a shop, why not change that dial to Amazing Radio and spread our Amazing Tunes to a bigger audience? Guerrilla Dial Changers of the world unite! We’ve been impressed with stories of people spreading the good news in stores across the UK. Most recently Tom Cotton’s dulcet tones were heard by a listener in Fenwicks’ Newcastle department store but we’ve been heard on HMV in Oxford Street, The Plinth and in a curious amount of taxi cabs all over the UK.
Are you a Guerrilla Dial Changer? Have you heard Amazing Radio playing in a shop or public area? Where’s the strangest place you’ve heard Amazing Radio?
If you hear us being played somewhere strange or spectacular, please capture the moment and post it via our Facebook page and make us smile!


I’d go further. I think people should go into shops in search of radios that they can retune to Amazing Radio before leaving. They should also increase the volume as well.
Actually, I have Changed that Dial – it happened a few days before xmas at John Lewis. I was quite keen on the Pure Sensia DAB/Internet/FM radio (it looked so impressive) and played with it, scrolling down that cool touchscreen until I hit Amazing Radio and walked away while it was still playing. (Sadly I had to put off buying the Sensia as – I suspect from the lack of sellable units – Pure still needs to smooth out the hiccups until it’s released into the wild again.)
I nearly got kicked out of a well-known electrical store for doing this. I suppose doing it in front of the Senior Sales Assistant didn’t help… at least he didn’t change it back to Radio 4!!!